Disney Theatrical has vowed to pay Ticketmaster’s service fees on tickets purchased to its Broadway shows until August 2022.
The media giant’s productions of The Lion King and Aladdin announced their planned return to the stage at the New Amsterdam Theatre in New York on September 14 and 28, respectively.
Fans have also been offered to purchase tickets for both shows starting at $149 in total.
Disney has also announced that Lion King and Aladdin ticket-buyers can exchange or cancel tickets at no charge up to and including the day of performance.
Thomas Schumacher, president and producer of Disney Theatrical Productions, said: “After 18 months of being apart we are thrilled to welcome our audiences back and are proud to introduce these unique benefits to make buying Broadway tickets risk-free, flexible and affordable.
“Broadway’s reopening – before tourists fully return – will be the perfect time for us tri-staters to attend Broadway as shows will be more accessible than ever.”
The news comes after New York Governor Andrew Cuomo announced the city would be lifting most capacity restrictions from May 14, paving the way for theatres and shows to reopen to full houses. However, Broadway shows will begin on September 14, with tickets already on sale for many shows.
Broadway theatres have been shuttered since March 2020 at the onset of the COVID-19 pandemic, with many in the industry long saying it would be unfeasible to reopen shows at less than full capacity.
Image: Deen van Meer/Disney