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Roma’s record 46,000 virtual ticket sales

Despite COVID-19 restrictions which prevent stadium attendance, AS Roma recorded a ‘sold-out’ Stadio Olimpico for this weekend’s 2-0 victory in the local derby against Lazio.

The club launched its ‘Inside the Derby’ competition to engage fans and allow them to participate in a “special choreography for the fans, by the fans.”

In the week leading up to the fixture, the club offered fans a virtual ticket to the game which included a memento printed ticket, a t-shirt (displayed during the game and then posted to the fan after the game) and a gift voucher. Ticket sale proceeds were donated to the Roma Cares charity foundation.

“Giallorossi fans were able to contribute to colouring a stadium that would otherwise be empty due to Covid-19 restrictions,” a club spokesperson tells TheTicketingBusiness. “No distance can dampen the love of the fans. Roma supporters enthusiastically embraced the initiative launched by the club.”

With 46,036 tickets sold, Roma claims that its Inside the Derby initiative is the most successful virtual ticketing campaign among the five major European leagues.

Images: AS Roma