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Austin City Limits sells out in record time as fans hurry to return to live

Austin City Limits music festival sold out in record time on Thursday as North American music fans displayed their eagerness to return to live events.

Three-day tickets for the two events, which are scheduled to be held at full capacity in the Texas city in October, were snapped up in just three hours, according to operator Live Nation.

The 2021 line-up for the show, which is celebrating its 20th anniversary, includes Billie Eilish, Stevie Nicks and Miley Cyrus. Organisers said a limited number of one-day tickets will be available next Tuesday (May 25) for the events on October 1-3 and October 8-10.

Austin City Limits regularly welcomes 225,000 patrons each year at the city’s Zilker Park.

“After an incredibly challenging year for the Austin community, artists, crews and the music industry in general, [this] sell out is a resounding message that fans are ready to gather safely and to see live music again.  We are really excited to see this line-up in person and to reunite in Zilker Park this October,” said Amy Corbin, promoter at C3 Presents.

Live Nation recently said during its Q1 results that it is witnessing unprecedented demand for upcoming live events with its concerts pipeline for 2022 up double digits from 2019.

Meanwhile, Live Nation and Ticketmaster have made a series of announcements as events continue to reopen in North America.

Ticketmaster has renewed its deal to support Knitting Factory Entertainment and their multiple indie venues, including namesake clubs in Boise, Brooklyn and Spokane, as well as Federal Bar in North Hollywood, and Big Sky Amphitheater in Montana.

The Ticketmaster Clubs offering will continue to provide Knitting Factory venues with support such as booking tools to hold dates, a full-service ticketing platform and comprehensive marketing suite. The organisations have been partnered since 2013.

Morgan Margolis, CEO of Knitting Factory, said: “We’ve seen year-over-year exponential growth with the Ticketmaster Clubs and TicketWeb platforms as well as a steady expansion in marketing tool utilisation that helps our venues sell tickets while making it easier for the teams to build shows.

“There’s been a long productive partnership with Ticketmaster through the years and the positive momentum continues to build, their team is always on point, fantastic engagement and spot on performance with their system. We look forward to a continued mutually beneficial relationship.”

Live Nation has also teamed up with the Les Schwab Amphitheater in Oregon.

Located along the Deschutes River, the partnership makes Les Schwab Amphitheater the first Live Nation venue in the state. As part of Live Nation, Les Schwab Amphitheater will tap into leading venue operations from Venue Nation, as well as tours and events from the concert promoter.

Marney Smith, general manager of the 8,000-capacity venue, said: “The depth of knowledge and expertise the Live Nation team has brought to the table has been invaluable. We’ve had the opportunity to work with their experts in every aspect of the live event industry.

“The end result will allow us to provide an even better live experience at the venue, and ensures that the Amphitheater remains a cultural and music hub connecting artists and fans for years to come.”