Ticketfly founder Andrew Dreskin has become the latest to enter the livestreaming market with new platform Flymachine.
The new virtual venue for live entertainment claims to be “truly immersive and communal” and offers fans an “unprecedented level of agency, social connectivity, and personalisation”.
Flymachine allows fans to share interactive digital rooms and use proximity-based video-chatting to see and speak to each other throughout a show.
The platform claims to provide fans with a view akin to a front row seat and they are also able to move between various rooms and spaces.
It will launch with a focus on live music, with other types of live entertainment including theatre, dance, comedy and more to follow.
“Flymachine has been built from such a deep understanding of music fans and how they might want to interact with live streaming moving forward,” said Ben Lovett of Mumford & Sons. “The independent music community that I am so proud to be a part of has embraced it wholeheartedly and I can’t wait to see what the future holds for Andrew and the team on this latest adventure.”
Artists using the platform will be able to use visual effects to design unique online experiences, receive feedback in real-time, and interact with fans.
Flymachine co-founder and chief executive Dreskin said: “In the early days of the pandemic, I found the explosion of virtual events fascinating – yet while there was something special about these events, the shared communal experience of going to a show was missing.
“In that moment, I realised the world wanted a new way to watch live events, pandemic or not, and that we could build a new kind of digital performance space – one with depth, that is immersive and interactive, where artists can make art, and fans can experience events with friends around the world.”
The company has been founded by Dreskin and other industry veterans including Rick Farman, a culture sculptor at Superfly who co-founded Bonnaroo and Outside Lands and Matthew Davis, the Grammy-nominated music technology executive from [namethemachine].
ATC Management, which represents a roster of over 500 artists, including Nick Cave and PJ Harvey, has been named as a fourth founding partner.
Flymachine has entered into exclusive agreements with a multitude of iconic venues in North America to stream events in real-time, including Bowery Ballroom in New York City, Bimbo’s 365 Club in San Francisco, The Casbah in San Diego and Teragram Ballroom in Los Angeles.
Michael Swier, owner of the Bowery Ballroom and Teragram Ballroom, said: “What strikes me most is that the platform isn’t a knee-jerk reaction to the pandemic. It’s one built for the future that integrates seamlessly into the live aspects of performance and is well thought out, with an ease of function focused on the fan and venue alike.A platform of this caliber could only come from this team.”