CrowdEngage has partnered with Shakespeare’s Globe in a deal that will bring mobile ticketing, messaging and food and drink ordering to the iconic London theatre.

Patrons attending the theatre, which reopened earlier this month, will receive mobile tickets via CrowdEngage on the day of their performance and be able to order drinks directly from their tickets for either pre-show or interval service. The theatre will also be able to send performance-specific information to customers, such as running times, access services and directions to the venue via the service.

CrowdEngage, which is already partnered with London’s Regent’s Park Open Air Theatre and the Dominion Theatre, integrates directly with ticketing systems, meaning there is no login or app download required by the customer. Shakespeare’s Globe is the first venue to use the Tessitura ticketing and CRM system to partner with CrowdEngage.

Justin Giles, head of ticketing and sales at Shakespeare’s Globe, said: “We are delighted to be joining forces with CrowdEngage to offer a paperless, download-free way for our audiences to receive their tickets and order refreshments, avoiding endless or lost emails.”

Located on London’s Bankside, the theatre’s 2021 summer season opened on May 19 and includes new productions of A Midsummer Night’s Dream, Twelfth Night and Romeo & Juliet. These will be the first performances since the venue was forced to close in March last year due to the pandemic.

CrowdEngage founder Hugh Topping said: “We are delighted to be working with such a world-class attraction as Shakespeare’s Globe, helping them to welcome back audiences after such a tough year.”

CrowdEngage was founded in 2017 by Topping, formerly an engineer at cloud-based ticketing system Spektrix. It is partnered with theatres, festivals and arts organisations across the UK and USA.