Live Nation and Splendour in the Grass organisers have unveiled plans for Splendour XR, an extended reality edition of this year’s Australian festival.
The event will be streamed on July 24-25 and combine technology, art and more than 50 music acts, including Khalid, The Killers and Chvrches.
Splendour XR has been created in collaboration with San Francisco-based platform developers Sansar, a leader in social virtual reality.
Virtual attendees can build their own virtual self and move through an “imaginatively embellished but faithful recreation” of Splendour’s Byron Bay venue. They can also create their own schedule, travel from stage to stage to watch their favourite artists and all while virtually meeting up and partying with friends along the way.
Single user tickets are available from $19.99 for a single day or $34.99 for both days. Ticket holders can watch with family and friends or purchase an XR Party Pack and create their own Splendour XR house party.
Live Nation said: “Indie rock royalty, critically acclaimed and genre defying singer-songwriters, viral pop sensations, hip-hop heroes and sought after collaborators, pioneering dance producers and artists who push way beyond boundaries into the unknown, will perform across Splendour XR’s stages alongside the hottest Australian acts of the moment.
“Forget avatars, Splendour XR is bringing you the real deal, your favourite artists performing never-before-seen live sets that have been created especially for this global online event.”
Alongside the music, art and festival feels, XR will also hone in on serious topics like raising funds for live music industry workers, mental health and wellbeing, and sustainability.
“Working with Splendour we have been challenged to go above and beyond anything we’ve done before. This is going to be the most impressive virtual live event that the consumer market has ever seen, and we can say that with absolute confidence” said Pouyan Afkary, head of business development at Sansar.
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