SquadUp has partnered with Groupon’s Connect API platform, bringing tickets from its more than 1,000 promoters’ events to millions of consumers.

Groupon’s Connect API enables booking, reservation and ticketing platforms to connect directly into the Groupon marketplace bringing convenience for users.

Los Angeles-headquartered SquadUp said the more than 1,200 organisers and promoters that use its ticketing and event management software will benefit from linking to Groupon’s demand platform with their existing ticketing capabilities to drive more sales.

“We are extremely excited to launch our integration with Groupon,” said Sam Mogil, chief executive at SquadUp. “We look forward to working with Groupon as we welcome live events back on our platform.

“It feels like the demand for live event tickets is currently insatiable, as event attendees return to safe gatherings and well managed experiences. We have worked with Groupon to develop a fantastic relationship with their team. Their feedback and leveraging of the SquadUP technology has helped produce an amazing user experience for all attendees.”

SquadUp’s partners cover more than 10,000 live events annually, including The Tribeca Festival, New York City Wine & Food Festival and The Aspen Food and Wine Class.

“We’re looking forward to building a great partnership with SquadUp, which will allow us to add more things to do to our marketplace and create an even better experience for consumers and merchants,” said Jim Sofranko, general manager of GrouponLive.

“As the economy continues to rebound from the pandemic, we’re working to position Groupon as the destination for local experiences and this is another example of how we’re leveraging our marketplace to help reconnect consumers with their favourite live events.”