3D Digital Venue (3DDV) boosted fan experience for Swiss ice hockey team ZSC Lions by creating a 3D model to reproduce the new Swiss Life Arena. The team plans to use the 3DDV virtualisation map as a marketing tool and integrate it with its ticketing platform…

The ZSC Lions are known as one of the premier teams in the Swiss National Hockey League, achieving great sporting success in recent years including a victory in the recent NL Championship (Swiss Cup). At this time of growth and expansion, both on and off the ice, the Swiss team decided that it was the ideal moment for the construction of their new venue in the city of Zurich, the Swiss Life Arena.

For the construction of the new arena, they wanted to follow a modern and practical line that would allow a multifunctional format to host all kinds of events, from hockey matches to corporate events.

In order to continue to ensure the highest quality for future visitors to the arena, a tender was created to virtualize it and create a 3D model to reproduce the Swiss Life Arena in detail while construction was taking place. The Spanish company 3D Digital Venue succeeded in taking over the project, landing their first project in Switzerland.

The difficulty of virtualising an arena that is under construction is very high and requires an experienced team. The amount of architectural information is enormous, and it is necessary to interpret the relevant information in order to provide an accurate representation of the venue, and view of the ice from all seats in the arena. To achieve this, the 3D Digital Venue team has been working to produce a model that is constantly evolving during construction, adapting to the changes that may occur during this process, and adjusting all the details such as textures, colours or lighting of the new home of the ZSC Lions and their supporters. This is why the club and 3DDV have worked closely together to provide a privileged perspective of the Swiss Life Arena.

The goal of this project is to achieve a true representation, giving fans a closer look at the Swiss Life Arena while they wait for construction to be completed.

The team plans to use the 3DDV virtualisation map as a marketing tool to showcase its multidisciplinary capabilities and unique design as well as to integrate it later with Ticketcorner, their ticket provider, so that fans can see the exact location of their seats with a 360º view in every detail.

3D Digital Venue (3DDV) is a technology solutions company that creates 2D and 3D images of stadiums, arenas and other types of live event spaces, offering ticket buyers the opportunity to view the venue, and their view of the performance area, during and after the ticket buying process. Founded in 2012 and headquartered in Barcelona, Spain, the company technology currently integrates with over 35 different ticketing platforms in 20 countries, virtualizing some of the most iconic venues in the world. 3D Digital Venue has been successfully building best in class 360-degree 2D and 3D interactive solutions that excel in delivering greater fan satisfaction, increasing season ticket holder renewal rates and providing special viewing for prospective VIP buyers.