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Barclays Center, Nets move away from Ticketmaster to SeatGeek

BSE Global, the company that manages and operates New York’s Barclays Center and the Brooklyn Nets NBA franchise, has named SeatGeek as its official ticketing partner.

Starting from October, the mobile-focused platform headquartered in New York will take over ticketing for all Barclays Center events, including concerts, Brooklyn Nets’ NBA games and New York Liberty’s WNBA games.

The 19,000-capacity arena will move away from its current partnership with Ticketmaster to use SeatGeek’s digital ticketing platform for all aspects of the purchasing experience, including the ability for fans to buy, transfer and scan their tickets through their mobile devices.

BSE Global chief executive John Abbamondi said: “BSE Global and SeatGeek have similar DNA when it comes to innovating and adapting to the ever-evolving preferences of the live event consumer market. We see great potential in leveraging SeatGeek’s latest technological developments and collaborating with them on ways to enhance the fan experience at Barclays Center.”

In addition, SeatGeek allows fans to compare ticket prices with its Deal Score technology, and access a dynamic arena map to see the view prior to purchasing their seats. It will give Nets and Liberty season ticket members the ability to access, manage, and transfer their tickets across any device.

SeatGeek’s Rally technology means fans can interact with their mobile app in several ways like listening to a playlist pre-concert, purchasing an upgraded experience, or planning their transportation route.

SeatGeek co-founder and chief executive Jack Groetzinger added: “Barclays Center is one of the premier venues in the world, so this is a monumental deal for us as we work together to modernize the experience of going to an event. As fellow New Yorkers, we could not be more proud to bring our technology to hometown and visiting fans.”

SeatGeek, which is valued at approximately $571m, now has three NBA partners, with the Liberty becoming its first WNBA partner. The move is part of the ticketing firm’s continued push to build its rightsholder portfolio in the sports ticketing space, with other partners including several National Football League (NFL), Major League Soccer (MLS) and Premier League football clubs.

The deal also includes marketing aspects with the Plaza at Barclays Center, which is situated under the arena’s signature Oculus, to be named SeatGeek Plaza.

Barclays Center, which is one of the busiest and highest grossing arenas in the US, usually hosts more than 200 ticketed events per year during non-COVID times.

Image: Matthew D. Britt / CC BY-NC-SA 2.0 / Edited for size