US-based events company Bevy has acquired Egyptian ticketing and events management firm Eventtus.
Under the agreement, more than 20 engineers will be added to the Bevy team, including Egyptian founders Mai Medhat and Nihal Fares.
Eventtus, which develops mobile event apps, ticketing and registration systems and business intelligence reports for the live events industry, enables its customers to organise virtual, in-person and hybrid events.
The acquisition, the value of which was not disclosed, will add to Bevy’s event technology offering with the addition of a mobile in-person conference app, among other tools, enabling it to provide an end-to-end event management solution.
Derek Andersen, chief executive and co-founder of Bevy, said: “Enterprises have invested in creating connected communities for their customers, employees and partners. Events are not only an extension of these communities but also provide an important channel for driving ongoing engagement.
“With this acquisition, we can now further advance our leadership role in enterprise events by delivering an end-to-end white-labelled event system of record that helps enterprise leaders build even stronger and more engaged communities.”
Throughout the years, Eventtus has attracted some of the biggest regional and global investors such as Algebra Ventures and 500 Startups.
As part of the move, Medhat will become vice-president of Innovation, while Fares will be director of product management.
Medhat said: “What’s unique about Bevy is how they thread events together. They’ve built a powerful community event engine that helps enterprise teams create a sense of community among their customers, prospects, partners and employees. This is what all other event platforms are missing. And it’s the key to unlocking global scale and growth.”