Ticketmaster has become the ticketing partner of six new and under construction Oak View Group (OVG) arenas in North America and the UK, including Co-op Live in Manchester.
The ticketing giant will lead services at New York’s UBS Arena, Seattle’s Climate Pledge Arena, Austin’s Moody Center, Coachella Valley Arena in California, Savannah Arena in Georgia, as well as the 23,500-capacity Manchester arena that is set to become the UK’s largest indoor venue.
All six venues will be equipped with Ticketing Concierge, a contactless box office powered by Ticketmaster’s TM1 product suite, and utilise features like instant ticket delivery and transfer direct from mobile devices.
OVG and Live Nation have developed a strong relationship in recent years, most notably through their partnership with sports consultancy firm Elevate Sports Ventures.
“OVG is setting a new standard for arenas with world-class hospitality and state-of-the-art technology. Their portfolio boasts some of the most modern and progressive new venues in the world,” said Mark Yovich, president of Ticketmaster.
“Through our leading-edge ticketing technology, Ticketmaster will help OVG deliver premium fan experiences for sports fanatics and music lovers.”
Ticketmaster will expand its relationship with the New York Islanders as they make the move to UBS Arena, and further extend its NHL support by partnering with the league’s newest expansion team the Seattle Kraken at Climate Pledge Arena, which is to open in October 2021.
OVG and Ticketmaster will broaden their partnership further across a number of upcoming facilities including Coachella Valley Arena, which is also home to a future AHL Palm Springs team, Austin’s multi-purpose Moody Center, and Savannah Arena, a music, sports and entertainment destination that will be home to a future ECHL hockey team.
Ticketmaster will also support OVG’s international growth by providing digital ticketing technology at Co-op Live in Manchester, which is set to debut in 2023.
Ticketing Concierge enables all ticketing transactions, account support, refunds, or will-call to be handled digitally, reducing the need for physical interactions between fans and staff. Fans enter the event through contactless scanners, accessing digital tickets on their mobile device, providing faster entry for a more seamless event-going experience.
The venues can also use new capabilities for contactless payment, mobile ordering, and in-venue experiences via the Ticketmaster app. This will provide full autonomy for services like in-seat concessions as well as merchandise pre-order and delivery to dramatically reduce wait times at pick-up windows in the venue and allow fans to enjoy more of the event.
“Ticketmaster is the best ticketing system in the world, and we’re pleased to offer their industry-leading technology across all of our world-class venues,” said Tim Leiweke, CEO, Oak View Group. “We know what a strong partner Ticketmaster is when it comes to bringing that premium ticketing experience to fans, and we look forward to partnering with them to bring the biggest artists and sporting events as we return to live.”