CTS Eventim has entered the Asian market through the launch of Eventim Live Asia, which will be headed by former Live Nation executive Jason Miller.

Headquartered in Singapore, promoter network Eventim Live Asia will focus on the live entertainment markets in China, Japan, South Korea, Singapore, Hong Kong, Taiwan, Indonesia, the Philippines, Thailand, Vietnam and Malaysia.

Miller, who will serve as chief executive, previously led all touring activity for Live Nation Entertainment’s Asia and Middle East offices and held the position of senior vice-president of international and emerging markets. Miller produced 80% of the last decade’s highest-grossing Asian tours for western artists, including Bruno Mars and U2 before stepping down last summer.

The expansion of Eventim Live into Asia comes after the group last year formed a joint venture in North America with promoter Michael Cohl.

“The launch of Eventim Live Asia marks another key milestone in achieving our strategic objective of offering tours and ticketing around the world,” said CTS Eventim chief executive Klaus-Peter Schulenberg.

“This is a further sign that, as announced, CTS Eventim will emerge from the coronavirus crisis with renewed strength.”

CTS Eventim’s promoter network now includes 36 promoters in 15 countries.

Miller said: “The pandemic has created unprecedented global demand for live music and shared experience. With Asia representing over half of the world’s population and its fastest-growing middle class, there is no better time or place to be launching an event promotion company.

“Eventim Live’s tremendous resources, vision, experience, and respect across the live event industry make it the perfect joint venture partner.”

Image: Hanny Naibaho on Unsplash