Vivid Seats has unveiled a new loyalty programme that will see customers earn free tickets and other special benefits.

Vivid Seats Rewards gives fans the opportunity to earn on every purchase, with enrolment free and automatic.

It will offer free tickets for every fan as they earn stamps for every purchase. Once they have collected 10 stamps, they will receive a Reward Credit worth the average value of the 10 stamps which can be used for tickets to another event.

Fans can also benefit from increasing perks as they progress through each of the three levels—Rising Star, Super Fan, and Icon—such as surprise and delight moments which include ticket upgrades, exclusive access to industry events, and other VIP perks. 

Chicago-headquartered Vivid Seats said the new loyalty program is designed to benefit every fan, whether they attend events regularly or rarely. Current Vivid Seats Rewards members will get to enjoy all the new benefits, while also maintaining their current level or moving to a higher tier in the updated programme.

“At Vivid Seats, we strive to provide unparalleled value and deliver exceptional experiences,” said Stan Chia, chief executive of Vivid Seats.

“Our enhanced loyalty programme gives every customer 10% of value on every ticket purchase and offers unique and differentiated ways for them to get more rewards and perks. We are thrilled to help everyone “Experience It Live” and celebrate the power of shared experiences to unite people.”

Vivid Seats said it is in the process of completing an arrangement to offer eligible rewards members DK Dollars, cash-equivalent site credits that can be used for entry into any real money content on DraftKings.

It will also offer customers the chance to win entry to an exclusive Lollapalooza after party hosted by Vivid Seats and Rolling Stone in Chicago.

Vivid Seats Rewards has been unveiled in tandem with an extensive brand refresh as the operator moves closer to its debut on the New York Stock Exchange via a merger with Horizon Acquisition Corporation.

The rebrand includes a new logo and a redesigned website and app, built with a focus on personalisation and simplicity.

“The upgraded and redesigned website and native apps are focused on elevating the Vivid Seats customer experience,” the operator said. “With easy-to-use and personalisation features, the expanded tools solidify the company’s position as the ultimate partner for life’s most exciting moments.”