London-based music agency X-ray Touring has announced an extension of its relationship with North American private investment group Yucaipa Companies through an alliance with its Artist Group International (AGI) company.
The partnership brings together X-ray’s portfolio including the likes of Coldplay, Eminem and Robbie Williams, with an AGI roster that features Metallica, Rod Stewart and Billy Joel.
Ron Burkle, the tycoon and Yucaipa co-founder, said: “The synergies between these companies creates even more opportunity for their clients. This is a perfect match both culturally and strategically and I look forward to watching their collaboration as they continue to grow globally.”
X-ray, which was founded in 2005, will continue under the control and direction of founding partners Martin Horne, Ian Huffam, Steve Strange and Scott Thomas. It also announced the addition of agent Josh Javor, who has been at the company since its inception, to its management board.
The announcement follows Wasserman’s April 2021 acquisition of Paradigm, which had partnered with X-ray in April 2017 when the UK agency also announced its partnership with Yucaipa, run by tycoon Ron Burkle. The Wasserman-Paradigm deal, however, did not include the former music agency’s international holdings, including both X-ray and the Coda Agency.
“I am personally excited and delighted by our renewed joint venture partnership with my good friend Ron Burkle and the Yucaipa group,” said co-founder Strange.
“I am also looking forward to our new strategic partnership with AGI in the US. I have known Dennis and Marsha [Vlasic] and others at AGI for many years and truly believe our alliance will work fantastically well. We already feel that the chemistry between both companies can only strengthen our global impact.”
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