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Beach Soccer World Cup underway with Kassir.ru as ticketing operator

Kassir.ru is the official ticketing operator for this year’s FIFA Beach Soccer World Cup in Russia.

As a national supporter, the company will continue to promote the competition, as well as support ticketing operations.  

The tournament kicked off on Friday (August 19) with Japan, Switzerland and Senegal already through to the final eight of the men’s tournament. The final will be held in the purpose-built Luzhniki Beach Soccer Stadium – where the whole tournament is being conducted – in Moscow on August 29.

The beach soccer stadium is part of the wider Olympic complex, which also holds the Luzhniki Stadium, the national stadium of Russia that held the 2018 FIFA World Cup final. There are 16 participating teams overall, including Brazil, America, Spain and Portugal. 

FIFA’s director of marketing, Jean-Francois Pathy, said: “We are delighted to bring such an experienced brand on board to support our marketing and ticketing efforts for this exciting event. 

“The fan experience is at the heart of an event like the FIFA Beach Soccer World Cup and smooth access to a ticket is the first step in each visitor’s journey to an unforgettable tournament.”

Ekaterina Kameneva, commercial director for Kassir.ru, added: “We are very pleased that Kassir.RU has been chosen as a national supporter and official ticketing operator of the FIFA Beach Soccer World Cup Russia 2021.

“We are looking forward to the competition. Our many years of experience in the implementation of ticket services will help all fans to be at the centre of this grand event.”

Image: Tiachen Aier on Unsplash

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