English Premier League club Everton’s ticket resale platform has launched today (Monday), which will allow season ticket members to resell tickets for games they are unable to attend.
From the start of September, season ticket holders can list their seats for any fixture, with other fans then able to purchase them. For Everton’s fixture against Burnley on September 13, fans can sell their ticket on the platform and receive pro-rate credit on their account for each ticket sold. Fans can then use this credit to buy future tickets and season tickets.
If the ticket is not sold, season ticket holders will not receive the pro-rata credit but can still use the ticket if possible.
The ticketing platform was announced after the club’s partnership with StubHub came to an end. The new service has been developed with Everton’s new partner, SecuTix.
Fans are able to manage the sale of their tickets through an online ticketing account and they are able to remove the ticket if they do not wish to sell it anymore. If the ticket is still unsold, season ticket members will receive a text message to say that the ticket is still available if they wish to use it.
At the time of announcing the platform, Everton released a statement, which said: “The club-created system will replace the third-party resale platform, StubHub, which was utilised by fans and provided by the former official partner between 2012 and 2020.”
The partnership between Everton and StubHub was considered controversial, with the company having to respond to angry fans because of inflated ticket prices. It said that the prices were listed by fans and not by StubHub itself.
Only adult tickets will be available to be purchased via the re-sale platform to begin with, and if season ticket holders have a concession ticket, these will still be sold at full adult price for now. The infrastructure to sell tickets at concessionary prices will be introduced in the autumn/winter months of this season.
Any revenue generated from the platform will be donated to Everton in the Community, the club’s official charity.
Image: Rept0n1x/CC BY-SA 3.0/Edited for size
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