US-based National Association for Stock Car Auto Racing (NASCAR) has linked up with e-commerce technology company FEVO to serve as its ‘social’ ticketing partner.
Fans will be able to use FEVO to purchase tickets and experiences throughout the 2021 NASCAR playoffs, which begin on September 5 with the round of 16 at Darlington Raceway. FEVO has a partnership with Ticketmaster, with NASCAR fans being able to purchase tickets from the ticket retailer.
The company will also be the first to hold sponsorship of the NASCAR Sales Academy, as well as event activation at 2021 NASCAR Kansa Speedway Playoff race, the Hollywood Casino 400 and two other events to be announced.
FEVO connects consumers and brands which is where the idea of being a ‘social’ ticketing provider originates from.
Kari Gritton, NASCAR managing director of consumer strategy, said: “We’re thrilled for innovative partnership with FEVO, which will enable us to better connect with new fans through social-selling as well as group sales outreach.
“FEVO provides a frictionless online buying experience with a focus on the mobile-user, which is required for today’s consumer.”
The partnership will also offer fans unique content and experiences specifically for FEVO users.
Ari Date chief executive of FEVO added: “We couldn’t be more excited to partner with NASCAR and help optimise their amazing entertainment platform. We look forward to bringing in new groups of racing fans and improving the overall buying experience as fans plan for race day.”
Image: Frank Albrecht on Unsplash
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