GET Protocol has announced that Dutch operator Yourticketprovider has become the first company in the sector to integrate its Digital Twin non-fungible token (NFT) ticketing product.
The company hopes that the introduction will allow Yourticketprovider to “enjoy the benefits of current and future NFT ticketing innovations”.
The product creates an NFT copy when a ticket is issued, allowing for upselling opportunities, more security on resale platforms and added value for customers who are increasingly interested in digital collectibles.
Maarten Bloemers, chief executive of GET Protocol, said: “We are thrilled with this move, as we are looking to develop the NFT ticketing use case as widely and thoroughly as possible.
“In Yourticketprovider we have a great initial partner for the Digital Twin product, showing that they are open to innovation. That’s a mindset we are hoping to across more and more, as we show the world what a ticket is capable of.”
Chief executive of Yourticketprovider, Bart Peute, added: “Thanks to this unique integration with the GET Protocol we will help organisers to enter, explore and monetise the many opportunities of this new online spaces using NFTs, for example a more secure secondary market, pre-funding events and selling digital merchandise.
“Also, to a visitor, a ticket is much more than a barcode and we now support the full visitor journey and experience offline and online.”
CM.com, based in The Netherlands, acquired Yourticketprovider earlier this year. The Breda company specialises in ticket sales, fan communications and payment options. It works with sporting events such as the Formula 1 Dutch Grand Prix.