Rugby Union club London Irish has announced a new ticketing services partnership with live event ticketing company Ticketmaster Sport.
Prior to the start of the 2021-22 Premiership season, the club – which plays its home games at Brentford Community Stadium in West London – has partnered with Ticketmaster to provide a new ticketing website and new ticketing technology solutions.
This platform is already being used by Premier League club Tottenham Hotspur, the Rugby Football Union (RFU) and the National Football League (NFL) in America.
London Irish chief executive Mark Bensted said: “Ticketmaster has a reputation for being a leader in innovation and providing a best-in-class experience. We are thrilled to partner with a brand whose products will enhance the ticketing experience for London Irish fans.
“We are looking forward to having our fans back the Brentford Community Stadium this season, and we are delighted that Ticketmaster will be joining us at such an exciting time in our journey.”
Ticketmaster will also be fully integrated in an upcoming London Irish App, which will be launched soon. This will also include a new subscription option which will allow fans to pay monthly for tickets and entry to regular season home league and Cup fixtures.
The idea is to bring more fans into the game with more affordable price points for tickets. Adult prices will start at £30 (€35/$41) per month while prices will be £9 a month for children. This subscription model will be launched on Tuesday next week.
Chris Gratton, Ticketmaster Sport chief operating officer added: “We’re delighted to partner with London Irish and to team up at such a pivotal moment for the club. Innovation built on resilience is at the heart of our approach, providing a pathway to deliver a continual stream of advanced solutions tailored to the needs of sports clubs and their fans.
“Combining our technology with dedicated marketing support will not only provide a great fan experience by will also reach and develop a whole new audience for the club.”