SeatGeek has signed a deal with its first National Hockey League (NHL) partner, the Philadelphia Flyers and its Wells Fargo Center arena.
The mobile-focused ticketing platform will be the official ticket exchange marketplace for the ice hockey team and the arena.
Across the 2021-22 season, SeatGeek will be the place for non-ticket holders to purchase a ticket for a Flyers game.
Mike Shane, chief business officer for the Philadelphia Flyers and Wells Fargo Center, said: “Whether you’re cheering on the Flyers or singing with your favourite band at Wells Fargo Center, our goal is to make every single part of the fan experience top-of-the-line, and that starts with purchasing tickets.
“SeatGeek’s cutting edge platform makes it easier than ever for fans to buy and sell tickets, especially on mobile devices, so for us, this partnership was an obvious decision.”
The Flyers and Wells Fargo Center have a renewed focus on fan experience, which includes the new agreement with SeatGeek. The NHL franchise is aiming to fund a $300m (£219m/€256m) revamp of the Wells Fargo Center, including the introduction of contactless and cashless options for ticket scanning, food and beverage orders.
While its partnership with the Flyers is SeatGeek’s first in the NHL, the ticketing platform boasts partnerships with multiple National Football League (NFL) teams such as the Dallas Cowboys and New Orleans Saints.
SeatGeek is also partnered with National Basketball Association (NBA) teams Brooklyn Nets and Cleveland Cavaliers, as well as being the official ticketing partner of Major League Soccer (MLS).
In the UK, SeatGeek is the majority ticket provider for English Premier League teams Liverpool and Manchester City.
Sarah Kettler, senior director of brand and customer marketing at SeatGeek, added: “With their investment and dedication to a great fan experience, the Flyers and Wells Fargo Center are the perfect partners to kick off our first ever NHL deal.
“We couldn’t be more excited to reach a new audience, and build SeatGeek’s brand together.”