Monumental Sports & Entertainment (MSE) has extended its partnership with ticketing company Ticketmaster.
MSE is the ownership group of various franchises including the NHL’s Washington Capitals, the NBA’s Washington Wizards and the WNBA’s Washington Mystics. It also owns Capital One Arena, which serves as the home of the Capitals and Wizards.
Ticketmaster will continue as MSE’s official ticketing partner and will head up the ticketing process for its venues, which include Capital one Arena and MedStar Health Performance Center in Washington, and the Eaglebank Arena and MedStar Capital Iceplex in Virginia.
Jim Van Stone, president of business operations and chief commercial officer for MSE, said: “We have always believed in the power of technology to transform the fan experience. In the past year, this has become even more necessary as we utilised digital tools to unlock contactless capabilities that helped keep fans safe.
“We look forward to continuing our partnership with Ticketmaster, working together to drive innovation as new opportunities emerge.”
MSE has already embraced mobile ticketing technologies as part of the almost decade-long partnership with Ticketmaster, and will continue to sample trends including Ticketmaster’s ‘Virtual Venue’ where fans can witness a 3D view of every seat to ‘try before they buy’.
Kurt Schwartzkopf, executive vice president of sports at Ticketmaster, added: “Ted Leonsis and the team at Monumental are exciting partners to work with because they’re always on the cutting-edge, adopting the latest technology.
“This aligns well with our desire to continually innovate the ticketing experience, and we look forward to continuing our work together.”