James Bond could be saving UK and international cinemas as well as the world thanks to the upcoming release of No Time To Die.
UK and US cinema chains have seen the effect from the long-awaited release of the new James Bond film, as share prices in the chains have soared. Cineworld, which also owns Picturehouse and Regal in the US, saw sale share prices increase by as much as 10%.
Upmarket cinema chain Everyman saw its share prices rise by nearly 7%.
Odeon, which is owned by US-listed AMC, has said that No Time To Die has pre-sold more than 175,000 tickets before the film has even been released.
The premiere for the film, directed by Cary Joji Fukunaga, which has been delayed a number of times due to the Covid-19 pandemic, will take place at the Royal Albert Hall in London this evening (Tuesday).
The Hollywood Reporter describes executives that work for UK cinema chains as saying ticket sales were “really, really good – it’s the best advanced sales we’ve seen for anything for a very, very long time”.
At the time of its release in 2012, James Bond film Skyfall – directed by Sam Mendes – was the highest grossing British film of all time, the second highest grossing film of that year and is the seventh highest grossing film of all time.
The next film in the series was Spectre, which was also directed by Mendes, and was one of the most expensive films ever made.
No Time To Die will begin screening in cinemas across the UK from 30 September.