Live entertainment company Live Nation has expanded its global artist discovery platform Ones to Watch to Australia.
The scheme is already live in the US, UK, China and New Zealand and will now showcase rising new talent from within Australia. This includes musicians, bands and producers from across the country, who will receive professional support and advice alongside their live performances.
Ones to Watch Australia will be launching with a live show alongside its digital platform. The live show will take place in collaboration with the Government of South Australia’s Music Development Office and Music SA.
The show will take place on October 8 at the Lion Arts Factory in Adelaide, and is set to include performances from local acts Colourblind, East AV3 and Teenage Joans. It will also feature three of South Australia’s 2021 Robert Stigwood Fellowship Recipients and will take place as part of Music SA’s annual industry event, Scouted.
Live Nation’s platform has been used to help the early careers of now well-known pop stars and acts including Dua Lipa, Halsey and Yungblud.
Chris Akavi, Live Nation promoter and Ones to Watch curator, said: “Ones to watch has played an important part in developing some of today’s biggest breakout stars. By launching the platform in Australia, emerging artists are able to reach both local and global music fans at an incredibly fast pace.
“The Ones to Watch program and Live Nation are proud to be growing a platform that shines a light on up and coming talent and helps them to get on stages across the country.”
This will be the first in a series of quarterly events, with Live Nation to give fans and music lovers the chance to win tickets to gain access to the invitation-only events.
David Pisoni, Minister for Innovation and Skills for the South Australian Parliament, added: “I’ve no doubt that the arrival of Ones to Watch will assist the next wave of talented local musicians to join the pantheon of national and international stars emanating from South Australia.”
The New Zealand arm of Ones to Watch launched a year ago and has so far delivered four showcase events featuring 13 artists.
Kim Robert, general manager of Music SA, added: “We’re delighted to be partnering with Live Nation to launch Ones to Watch at the beginning of our annual Scouted showcase. I’m really excited by the possibilities that the Ones to Watch platform will provide for artists and look forward to watching the careers of both the features Ones to Watch and Scouted artists blossom.”
Earlier this year, Live Nation expanded the Ones to Watch platform to China.
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