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Ed Sheeran tour to utilise Eventim digital ticketing technology

The European tour of British singer Ed Sheeran will see the use of ticketing and live entertainment company CTS Eventim’s digital ticketing technology, Eventim.Pass. 

Sheeran and his team have previously taken a hard stance on unauthorised secondary ticketing and touting, with new rules surrounding his Mathematics tour. 

In 2022, fans that wish to attend the tour will have to accompany that person that bought the ticket, even if that person is not entering to watch the show. 

This is the first time that CTS Eventim has used only this platform to sell tickets. 

Tickets went on sale for the tour at the end of September, and already CTS Eventim has sold more than one million digital tickets across Europe through the technology. 

Alexander Ruoff, chief operating officer for CTS Eventim, said: “We are delighted to be able to offer fans even more protection against unauthorised sales thanks to Eventim.Pass. This proprietary solution underlines our ambition to use cutting-edge technology to ensure that ticket sales are fair.” 

Ticket holders will be able to download their tickets to their phone using the Eventim.App. The app then stores the tickets securely and displays a QR code for admission. 

Eventim.Pass tickets can only be resold via Eventim’s official resale platform fanSALE, which means they are fully traceable. Extra security has been requested by Sheeran’s management, such as the further use of a transaction authentication number (TAN) for fans to download their ticket. 

Eventim.Pass will be used in the majority of the countries that Ed Sheeran’s tour will be taking place. 

The European leg of Sheeran’s Mathematics tour will begin in April in Dublin and end in September in Frankfurt.

Image: Drew de F Fawkes/(CC BY 2.0)/Edited for size