Ticketing platform SeatGeek has launched SeatGeek Swaps, a ticket return feature that allows customers to return their tickets up to 72 hours before the event.
The new feature, which has been tested over the past year during select events, will be rolled out for most of SeatGeek’s concerts, sports and live events.
Traditionally, customers would have to resell their ticket or forgo a refund if they could no longer attend an event. If the holder was unable to sell their ticket, or had to accept less money for it, the customer would lose out. Consumers also had to pay an additional marketplace fee for trying to resell their ticket.
SeatGeek co-founder and chief executive Jack Groetzinger said: “Consumers expect flexibility in every purchase they make these days, but until now our industry didn’t have a way to offer that. SeatGeek Swaps changes the equation and is another step in creating more ease and delight in ticketing for fans.”
The ticketing platform ran a number of tests globally across its desktop and mobile systems, and found that there was an increase in sales for users that were given the possibility of using SeatGeek Swaps.
It also became the most selected feature when customers were asked in a post-purchase survey why they bought their tickets through SeatGeek.
The survey was conducted by a third party of over 2,000 recent ticket purchases. It also found that 30% of event-goers hesitated when it came to buying tickets for an event due to uncertainty. A further 32% said they had previously purchased a ticket to an event they could no longer attend.
Customers can utilise SeatGeek Swaps to exchange their tickets if their plans change and they will receive a 100% credit, inclusive of fees. The credit comes as a 12-month promotional code to swap their tickets for access to another event.
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