Eurosonic Noorderslag (ESNS) in the Netherlands and See Tickets have entered into a partnership for the company to handle all ticketing services for the conference and festival. 

ESNS is a non-profit showcase festival and music conference which is open to performances from European artists only, and takes place in Groningen. Organisers also offer services including festival and conference tickets, hotel arrangements, merchandise and cashless payment options. 

See Tickets will provide a platform that will offer all of these products, which will be selectable in one single transaction. ESNS will also utilise the new CRM-tool Identity.

ESNS encompasses the festivals Eurosonic and Noorderslag and two European projects – the Music Moves Europe Talent Awards and the European Talent Exchange Programme (ETEP). It attracts over 40,000 visitors in total and will next take place in January. 

Eurosonic is the first three days of the festival and features artists from all over Europe, while the final day of the festival is Noorderslag and features only Dutch artists. 

Chief executive of ESNS, Dago Houben, said: “ESNS is always on the lookout for new possibilities to take the customer journey to a higher level. Especially in this time, smart data interpretation and personal communication with our visitors are key. We’re looking forward to building a strong partnership with See Tickets.”

Marijke van den Bosch, managing director of See Tickets Benelux, added: “We’re thrilled to embark on this new partnership with ESNS. The combination of history and heritage of the festival/conference and our scalable e-commerce solutions promises a lot for our joint future. 

“This partnership fits in perfectly with the experience we have in the dance industry and our ambitions in live music. We’re looking forward to welcoming everybody to beautiful Groningen in January 2022.”

Image: ESNS