Ticketless subscription software platform FanRally will enable Stanford University athletics fans to reserve seats for ticketed regular season women’s sports events. 

The Cardinal W Pass programme is an annual subscription and will allow Bay Area fans to support Stanford women’s sports, including soccer and volleyball matches during the autumn and basketball and gymnastics during the winter, as well as every softball game in the spring. 

The subscription through FanRally’s platform starts at $30 (£21.85/€25.86) a month or $45 for the premium membership. Up to three seat reservations can be held at the same time but there is no limit on the number of events one subscriber can attend. 

FanRally founder and chief executive Chris Giles said: “We are very excited to help Stanford Athletics pioneer a new and more sustainable revenue model for women’s collegiate sports. 

“The Cardinal W Pass is a first-of-its-kind subscription programme that works for modern fans, simplifying the process to reserve specific seats for multiple events and providing them with the flexibility to make reservations in real time throughout the season.” 

Subscribers can select exact seat locations and reserve them with no additional costs as well as make sure they’re sat with friends by securing seats together from separate accounts. The membership can be managed from a mobile device. 

Stanford has a rich history for women’s sports, including being the all-time leader in the overall National Collegiate Athletic Association (NCAA) championships, with the Cardinal earning 60 NCAA women’s team titles. 

FanRally launched recently with founder and CEO Giles describing live events as the “next subscription frontier”. 

The software-as-a-service company has already teamed up with Major League Baseball’s (MLB) Milwaukee Brewers and University of South Carolina, as well as Stanford University. 

Image: Jeffrey F Lin on Unsplash