Alibaba Cloud has launched a cloud-based ticketing system for digital ticketing at sporting events, as well as a solution to streamline the organisation of large-scale sporting events. 

The cloud-based ticketing system has been used before by Alibaba marketplaces such as Taboo and Tmall. When a game needs to be rescheduled, the system automatically informs ticket holders and deals with requests for refunds. 

The Hangzhou-based company also recently unveiled a digital solution, DingTalk, that aims to streamline the organisation and communications for sports events. It will be implemented for the first time at the 2022 Asian Games, which are set to be held in Hangzhou in September next year.  

Selina Yuan, general manager of international business unit, Alibaba Cloud Intelligence said: “Alibaba Cloud’s ambition is to transform the experience of sports in the digital era. As part of our continued efforts to achieve this goal, our new DingTalk solution is designed to help users manage and operate large-scale sports events in a more structured manner, leveraging DingTalk as an enterprise collaboration tool as well as utilising our cutting-edge cloud technologies and infrastructure.” 

Yuan added: “Following our success in delivering technological solutions and services to digitalise the Olympic Games Tokyo 2020, we are excited about the opportunity to support the upcoming 2022 Asian Games in Hangzhou.” 

The DingTalk solution allows different groups of event participants to join the platform through a single gateway. Organisers can then manage these groups through a back-end system, streaming workflows while implementing communications within and between groups. 

Volunteers and venue operators across the world will be able to communicate as the platform provides language translation, remote video conferencing and various other functions. 

Alex Li, vice president of DingTalk, added: “At DingTalk, we are aiming to facilitate the digitalisation of organisations and corporations. With the launch of Premium DingTalk for Sports Games and our upcoming cooperation with the 2022 Asian Games in Hangzhou, we are ready to provide the latest in digital platform services to global sporting event organisers.” 

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