Two of Australia’s independent ticketing companies, primary ticketing firm Oztix and secondary ticketing platform Tixel have announced a partnership as Australia looks forward to the return of live entertainment, music and festivals.
The two companies claim the integration will make the platform ‘deeply unappealing’ for ticket scalpers.
Tixel states it automatically verifies each ticket, stopping fake tickets from being listed, whilst capping the resale price at a maximum of 10% above the original face value. Tixel uses anti-fraud technology as well as offering a money-back guarantee to make sure fans are protected from scams, fakes or scalpers. It also works with the events industry and artists to verify tickets.
Oztix commercial director Seth Clancy said: “The sheer quantity of new event builds on our platform is something I’ve never seen before and it’s all in response to a huge demand from fans wanting to get back out there.
“The partnership with Tixel is landing at the perfect time to give fans more flexibility and confidence as they make decisions about which summer events they want to attend.”
Sharlene Harris, national entertainment manager at ALH Group, which operates over 300 licensed venues, said: “Dealing with heartbroken punters with fake tickets at the door – everyday people who have been scammed by unscrupulous ticket sellers – has been a problem for some time, but this integration has never been more important than right now.
“With so many shows and events having to be rescheduled during the pandemic, sometimes up to a handful of times, purchases that can’t attend on the new date are able to sell their tickets simply and confidently.
“And punters that want to go to a particular sold-out show can now register at Tixel and grab those tickets as soon as a seller lists them. It’s a win-win for fans, acts, venues, and the industry-at-large, enabling as many people as possible to enjoy their favourite acts. We all reap the benefits.”
Chief executive officer and co-founder of Tixel, Zac Leigh, added: “Oztix has such an impressive roster of promoters, venues and events and we’re honoured to be working with the team there.
“They share our ethos of creating technology that helps event organisers make better decisions about their business while also taking good care of the fans that drive it.”
Image: Abigail Lynn on Unsplash
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