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Coachella promoter Goldenvoice signs operator deal with Empire Polo Club

AEG Presents-owned concert promoter and live entertainment company Goldenvoice has assumed operations of the Empire Polo Club in Indio, California, which is home to the promoter’s Coachella Valley Arts and Music Festival. 

Goldenvoice will have year-round operational control over Empire Polo Club, with the 642-acre site acting as the home of Coachella since 1999. 

It has also held the country music counterpart Stagecoach since it first took place in 2007. 

Paul Tollet, president of Goldenvoice, said: “Goldenvoice has had a unique relationship with Empire Polo Club for over 25 years. It is a privilege to now take over the operations of the venue and we look forward to continuing to build upon the special history that has been established there. 

“It’s immeasurable how much we’ve learned from Al Haagen.” 

Owners of the Empire Polo Club, The Haagen Family, added: “We are pleased to continue our long-term relationship with Paul Tollett and Goldenvoice. The new long-term lease will assure that the iconic Coachella and Stagecoach Music Festivals will continue for many years to come and allow Goldenvoice to expand their vast catalog of musical acts on both of Empire’s properties. 

“We wish the very best to AEG, Goldenvoice and Paul Tollett with their future plans.”

The new deal also means Goldenvoice will have oversight of the Empire Grand Oasis, a special event property in Thermal, California. 

AEG and Goldenvoice hope the new pact will enable the operators to open the two venues up for sporting and special events, as well as private functions. It also allows for greater flexibility in programming. 

Back in August, Indio City Council extended its development agreement with Goldenvoice, meaning Coachella and Stagecoach could take place in the city until 2050. 

Image: Andrew Ruiz on Unsplash