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Logitix extends Valero Alamo Bowl partnership

Live event ticketing company Logitix has recently renewed multiple long-term partnerships and reshuffled its management team. 

A three-year extension has been agreed for Logitix’s partnership with Valero Alamo Bowl, a National Football League (NFL) event due to take place in San Antonio in December. Logitix will work alongside organisers to provide technology and analytics throughout the ticketing process.

The Logitix platform optimises ticket sales through proprietary dynamic pricing and distribution. The solution analyses real-time data options and provides up-to-date insights within the live events marketplace. 

A Logitix spokesperson told TheTicketingBusiness.com: “They [Logitix] will work with their partners from the moment an event gets booked all the way through to the end of the event. That could include initial scaling of the tickets, how tickets are sold, and the fluctuating prices of each seat – both up and down – based on demand to maximise sales and yield.” 

The spokesperson added: “Logitix partners with both primary and secondary ticket sellers to help maximise ticket sales. They handle the technology to help teams, leagues, promoters, and live events to do things like automate prices, down to the specific seat based on demand

They also provide real time insights for a partner’s sales and market trends. They will maximise distribution and points of sale across the marketplace.” 

On the extension of the partnership with Valero Alamo Bowl, Derrick Fox, president and chief executive, said: “The Valero Alamo Bowl is excited to extend our partnership with Logitix to ensure we have the most advanced analytics for our event. Logitix has the knowledge and technology to help us elevate our ticketing strategy to a level of sophistication that is unmatched in the industry.” 

Logitix also has partners across the National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL), National Collegiate Athletics Association (NCAA) and other live events. 

The management reshuffle for Logitix comes in the form of a new president. Greg Nortman has been promoted to the role following five years as the chief strategy officer. Chris Zaber has joined the business and boasts more than 20 years of ticket sales experience across major sporting leagues in the US. 

Logitix also made several changes at vice president level – Jaclyn Ross has been promoted to vice president of operations, Stephanies miller has been made vice president of list services and Travis Underwood has assumed the role of vice president of partnerships. 

Jon-Thomas Louviere has come in as the new vice president of strategy and innovation.

Image: Nick Fewings on Unsplash