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Manchester City appeals to wider fan base through new partnership

English Premier League club Manchester City is appealing to its global fans with a new partnership with India’s premium bespoke sports travel and experiences platform, DreamSetGo. 

The new partnership means that DreamSetGo is the club’s official football hospitality experiences partner in India. The company was founded by Monish Shah in 2019 and curates premium, end-to-end sports packages across football, cricket, tennis, motorsport and various other sports. 

Stephan Cieplik, senior vice president of global partnership sales at City Football Group, said: “We are delighted to announce DreamSetGo as a partner of Manchester City. As the first of its kind for the club within the region, the new partnership builds on our growing presence in India and we look forward to working with DreamSetGo to provide our engaged and dedicated fan base there with opportunities to enjoy world-class experiences in Manchester when it is safe to do so.” 

The partnership will provide fans from India access to experiences and packages such as stadium tours, signed merchandise and other exclusive offerings. 

DreamSetGo co-founder and chief business officer Shah added: “We are delighted to be the official football hospitality experiences partner of Manchester City in India. 

“The partnership reiterates our commitment to offer fans and travellers in India access to the most immersive experiences of world-class sports teams. With innovation at the heart of our organisation, we share the club’s vision of growing their fanbase globally and engage with fans in ingenious ways.” 

Image: Phu Cuong Pham on Unsplash