Live events promoter Goldenvoice has named digital experience platform NoCap as its preferred streaming partner across its portfolio of venues. 

NoCap was formed by Grammy-nominated producer and musician Cisco Adler and is a platform and promoter of livestream concerts. It also offers easy-to-use text-based ticketing technology to complement its streaming capabilities. 

The partnership will allow Goldenvoice to livestream events from across its live performances and venues, which include California’s Empire Polo Club where Coachella festival is held and the Great American Music Hall in San Francisco. 

Paul Tollett, Goldenvoice president and Coachella founder, said: “We’ve been impressed with the work that NoCap has been doing on their own, and we’d like to help amplify what they have built with our team.” 

NoCap is a digital experience platform that connects artists and venues to fans across the globe through online events and live music. 

The service has previously worked with artists such as Foo Fighters, Travis Barker, Machine Gun Kelly, Adam Lambert, Weezer and Kehlani. 

NoCap founder Adler added: “Goldenvoice is a brand synonymous with bringing audiences incredible live music experiences. We are thrilled to work with Paul and this stellar team to help expand on that and deliver world class online experiences to audiences around the world.” 

A mixture of physical events and livestreaming has become increasingly popular following the COVID-19 pandemic in which the majority of performances were cancelled. 

A paper titled ‘Livestream and Virtual Live Experience’ was released earlier this year from Midem and THELYNK, which detailed how livestreaming will become an “additive” revenue asset for live events companies and artists. 

The paper also said that the change happened “quite organically” across social media platforms such as Facebook, Instagram and YouTube as well as Twitch. The change in consumer behaviour also saw an influx of dedicated streaming platforms.