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Premiership Rugby signs five-year deal with Ticketmaster Sport

Premiership Rugby has today announced a long-term partnership with ticketing platform, Ticketmaster Sport. 

As the official ticketing partner for Premiership Rugby, Ticketmaster Sport will deliver ticketing technology and marketing solutions over the next five years. 

Premiership Rugby and Ticketmaster Sport will create a one-stop-shop for fans to purchase tickets for Gallagher Premiership Rugby – both league matches and June’s final. 

Mark Brittain, the chief commercial officer at Premiership Rugby, said: “This partnership enables Premiership Rugby to leverage the expertise of the global market leader in live event ticketing products and services. It will make it easy for fans to enjoy what we believe is the greatest domestic rugby tournament in the world. 

“With Ticketmaster’s unmatched reach and marketing support, we will work together on our vision to grow the game in the UK and attract more fans to the sport. Gallagher Premiership Rugby has never been more compelling and exciting as it is today, with an average of more than six tries in every match and around 50% of our games finishing with a winning margin of fewer than seven points.” 

The new platform will be launched in December to sell tickets for the Gallagher Premiership Rugby Final 2022, and eventually, tickets for matches across Gallagher Premiership Rugby. 

Brittain added: “This new service strengthens our objective to put our fans first, creating a safe and reliable solution for supporters to buy tickets for Gallagher Premiership Rugby matches and our Final on 18 June.

“Creating easier access to our matches for current and new fans is one of our key priorities so this innovation will help grow the game. We also have significant interest from overseas supporters in our matches, so this new service will ensure fans in any time zone can buy tickets for Gallagher Premiership Rugby.

“This deal – which will deliver ticketing technology and marketing solutions for the next five years – ensures we will receive world-class service and industry-leading ticketing technology from Ticketmaster Sport.”

The partnership will also see Ticketmaster Sport support Premiership Rugby in developing marketing campaigns to drive reach, engagement and entice new fans. 

In the UK, Ticketmaster Sport is also the official ticketing provider for the Rugby Football Union, Welsh Rugby Union and Scottish Rugby Union. In Ireland, Ticketmaster partners with the Irish Rugby Football Union, Leinster Rugby, Munster Rugby and Ulster Rugby. 

Chris Gratton, chief operating officer, Ticketmaster Sport, added: “It is an absolute privilege to partner with Premiership Rugby on what is a unique and ground-breaking deal for sport. Our bespoke solutions, designed specifically for sport will elevate the ticket discovery and buying experience league-wide, providing a superior service for every single Premiership Rugby fan in the country. 

“Our heritage in rugby is extremely important to us and we are delighted to be part of this exciting journey, uniting all corners of rugby to grow the sport.”

Image: M. Cooper on Unsplash