White-label digital ticket delivery solution Tixserve has moved to expand its UK operations by striking a partnership with ticket agency Gigantic through which it will provide a secure and interactive digital fulfilment service for its live entertainment ticketing. 

Founded by CEO Mark Gasson in 2007, Gigantic is one of the UK’s largest independent ticket agencies, working with many of the country’s major promoters, festivals and venues. 

The partnership will see Irish-headquartered Tixserve provide Gigantic with a white label digital ticketing app – delivering via a full API technical integration, a fulfilment service for Gigantic clients and customers.

Gigantic is one of the official ticket agents selected for Ed Sheeran’s 2022 ‘Mathematics Tour’ at various outdoor venues across the UK including the Principality Stadium at Cardiff, an existing client of Tixserve. The new partnership with Tixserve will enable Gigantic to fully comply with the stringent ticket distribution security standards set for the tour. 

The Tixserve solution will also enable Gigantic to verify mobile ticketing customer data, add real-time event engagement, and offer an integrated easy-to-use groups portal for management of VIPs and other special guest lists. This will be delivered within a smart and eco-friendly, branded digital ticket fulfillment solution.

Tixserve’s managing director, Pat Kirby, said: “The contract with Gigantic signifies that the UK live entertainment sector is ready to embrace secure digital ticketing at scale.

“We are delighted that our first live event for Gigantic is the Stereophonics gig at the Principality Stadium, Cardiff, in mid-December over two nights.

“The promoter of this 110,000 ticket sell-out event is the major music promoter, Kilimanjaro Live, a sister company of Gigantic, and the joint UK promoter of the Ed Sheeran ‘Mathematics Tour’ which augurs well for Tixserve’s future prospects working with two highly respected live industry movers-and-shakers.”

Rugby union’s recent 2021 Autumn Internationals provided Tixserve with the opportunity to scale up its secure digital ticketing solution, successfully enabling over 430,000 admissions across two of the world’s largest and most iconic rugby venues – Principality Stadium and Twickenham Stadium.