Physical and virtual sports experiences provider Bstadium, formerly known as Book Your Stadium, is aiming to expand into Mexico, Colombia and the Middle East in the first quarter of 2022 following its initial launch.

Following the company’s expansion into these countries, management will then turn its attention to Germany and the United Kingdom.

Bstadium already has partnerships in place with 16 professional football teams such as Spain’s Real Betis, Sevilla FC, FC Barcelona, Real Madrid (pictured) and Athletic Club. It also has a relationship with the Royal Spanish Football Federation, car manufacturer Lexus and Davis Cup organiser, alongside the International Tennis Federation, Kosmos Tennis.

Bstadium closed the deal with Lexus and Kosmos to provide match tickets and experiences surrounding the Davis Cup, such as tours of the main cities in Spain and dining options.

The platform has 12,500 users and has already carried out pilot tests in the countries in plans to target over the coming year.

In preparation for the 2022 World Cup, Bstadium will offer its experiences in the United Arab Emirates and Saudi Arabia. While the plans for Germany and the United Kingdom will see offerings during the summer months. There will also be a focus on motorsports and basketball during the first quarter of 2023.

Bstadium officially went on the market last week, kicking off with an advertising campaign that highlighted the habits of sports fans.

Image: Vienna Reyes on Unsplash