Live events and entertainment company Spectra has announced that social commerce technology company FEVO is its group ticketing partner. 

Spectra will utilise FEVO for group ticketing opportunities at its venues. 

FEVO has been integrated into more than 40 Spectra venues, including Fair Park in Dallas, the Iowa Events Center in Des Moines and PPL Center in Allentown. 

Bryan Furey, senior vice president of Spectra Partnerships, said: “Our partnership is driven by one major factor: fan experience. Attending live events is an inherently shared experience with our friends and our families. 

“FEVO removes stress from the shared ticket-buying experience, while adding value to our venues and giving them tools to enhance those experiences through creative e-commerce solutions.” 

Ari Dale, FEVO chief executive and founder, added: “Solidifying an official partnership with Spectra is a win-win and another great partnership and friendship we’re extremely proud of. Spectra and their people are world class. 

“After witnessing the response from our existing Spectra partner venues, it was obvious we were building value together and to extend our social cart platform and services to the entire Spectra portfolio.” 

Image: Tijs van Leur on Unsplash