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AXS partners country music’s Grand Ole Opry group

AXS has become the official and exclusive ticketing partner of Opry Entertainment Group (OEG) across its portfolio of leading country music venues in North America.

Under the partnership, AXS will provide its full suite of solutions for all OEG properties on a single platform, streamlining tour and show ticketing operations. OEG properties include the Grand Ole Opry House and iconic Ryman Auditorium in Nashville, Ryman Auditorium, and Ole Red venues in a number of states.

The two groups said the partnership also creates new opportunities to align with AXS’ parent company AEG and its live event business, AEG Presents. The companies also expect this alliance to unlock future creative collaborations with marquee music festivals and additional content opportunities for OEG’s Circle TV Network.

“This partnership with AXS will allow us to deepen our relationship with our customers across our venues and provide them a secure, safe and convenient way to access all of their OEG tickets in one place,” said Scott Bailey, president of OEG. “This partnership was created with our future in mind and opens doors for us to collaborate with AXS and AEG on a deeper level as we expand our offerings and continue to grow our business.”

Fans will gain access to services like AXS Mobile ID — identity-based ticketing technology that allows customers to discover, transfer, and manage tickets for all OEG events in a single app. They can also take advantage of the AXS Official Marketplace, a one-stop shop where they can buy and sell authenticated tickets.

Bryan Perez, president and chief executive of AXS, said: “The Opry Entertainment Group is the jewel in the crown of one of the greatest music cities in the world.

“AXS will super serve these landmark venues and their customers with our suite of state-of-the-art technologies and marketing solutions, enabling each property to tailor their ticketing experiences and maintain the individual identities which make them so iconic in Nashville and beyond. We’re thrilled to partner with such a seminal brand as we build out our presence in the city.”

Image: AXS/OEG