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Super Rugby’s Moana Pasifika sign up Flicket

New Zealand Super Rugby team Moana Pasifika has signed up Flicket as its new ticketing partner ahead of its debut season.

The New Zealand-headquartered ticketing and data solutions provider has signed an exclusive deal with Moana Pasifika, who play at the 30,000 capacity Mount Smart Stadium in Auckland.

Moana Pasifika, a team made up of players from various Pacific island nations, and Flicket will collaborate to build the franchise’s fan base ahead of their first season in Super Rugby, which involves teams from Australia, Fiji, New Zealand, and the Pacific Islands.

Moana Pasifika vice-chair Debbie Sorenson said: “When looking at our options, we went back to our core values of family, of community and the connections that we want to enhance. Flicket shares our values and genuinely wants to see Moana Pasifika thrive. It helps that they are big rugby fans too.

“The Flicket team is here on the ground and one of their leadership team hand-counted the seats at Mt Smart Stadium to make sure there wouldn’t be any ticketing mishaps come game time. That’s the type of quality control we like as we’re heading into our first season.

“Flicket came into the ticketing market as a disruptive new player who believed fans could get a better consumer experience.  As a start-up club, we know exactly how that feels. Our Pasifika communities know and love Mt Smart Stadium and we’re pleased to be making the whole experience of getting to our home games exciting, right from the ticketing process.”

Flicket already works with the Chiefs, among a number of New Zealand rugby teams. Moana Pasifika and Flicket are collaborating on a project to donate a percentage of every ticket sale towards the Pasifika community through the work of the Moana Pasifika Charitable Trust.

Flicket co-founder and chief executive officer Ben Calvert says the New Zealand scale-up knows what it’s like to step into an established market and use data to do things smarter for quick growth.

He said: “Flicket came about three years ago to change the game in the ticketing world. We saw an opportunity and set out to disrupt our market. We see parallels in Moana Pasifika’s story and we’re big believers in what they are doing for rugby in the Pacific.

“This partnership is not a transaction for us. We become part of the team, and winning on and off the field is our goal too.”