Ticketmaster is to launch in Mexico and Chile as part of plans to expand its footprint in the wider Latin America market.
The move follows Live Nation Entertainment’s recent acquisition of OCESA Entretenimiento, a leading promoter in the region and owner of Ticketmaster Mexico. The new ownership structure will see Ticketmaster Mexico transition from a licensing agreement to integrating operations within the broader organisation.
The Mexican business already sells more than 20 million tickets each year and Ticketmaster said that the new-look structure will allow it to gain access to the full Ticketmaster suite of technology, products and services.
Meanwhile, Ticketmaster said its launch in Chile will see it initially focus on increasing digital ticketing use, promoting how this will offer a speedier, frictionless way for fans to receive, transfer and scan tickets.
Ticketmaster already has a presence in Latin America via its Argentina operations, while the company also focuses on supporting Live Nation’s ‘Rock In Rio’ music festival and touring business in Brazil, with plans to bring its digital ticketing technology to the market in 2022
“Latin America is an incredibly important live entertainment market and a core focus of our global expansion efforts,” Ticketmaster president Mark Yovich said. “The region has become an important destination for global touring artists, and we have also seen significant growth in venue and festival activity over the last several years.
“Bringing Mexico into the fold and launching in Chile is such a positive way to finish off the year. We look forward to working with our strong base of partners to elevate the fan experience and further our support of the region.”
Image: Samuel Regan-Asante on Unsplash