The National Football League (NFL) has moved to strengthen its stake in On Location (OLE), its official hospitality partner, according to The Athletic website.
Citing sources, The Athletic said that owners last month voted to increase the NFL’s stake in OLE from 13.5% to nearly 45%. In January 2020, sports and entertainment agency Endeavor acquired a majority equity ownership stake in OLE from existing investors in a deal reportedly valued at $660m (£482.4m/€578.6m).
Along with the NFL, On Location is a partner to more than 150 other rights holders, such as the National Collegiate Athletic Association (NCAA), golf body the PGA of America and the US Tennis Association (USTA).
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