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Learfield reveals Amplify rebrand

Learfield, a US collegiate sports marketing company, has rebranded its ticket and seat solutions business to become Learfield Amplify.

The rebrand is inclusive of the company’s expanded offerings, which includes a new premium seat selection for football stadiums, as well as its traditional ticketing and stadium seating services.

Learfield Amplify has grown from focussing solely on outbound ticket sales and vinyl seating in stadiums to providing clients with value-added services. During the disruption caused by the pandemic, Learfield focussed on fundraising and creating a closer coordination with partners, which resulted in increased sponsorship revenue.

The company will also debut new seating products for college football stadiums in the autumn, hoping to increase the fan experience and maximise revenue opportunities.

Jake Bye, Learfield Amplify executive vice-president, said: “We are thrilled to roll our Learfield Amplify, which signals a bright future and new opportunities.

“While the name simplifies and modernises our business, we remain intently committed to broadening and refining the ways we help our partners succeed, which has never been more important.”

Nearly 20 Learfield Amplify collegiate partners currently receive some form of fundraising support, including University of Memphis, University of Oklahoma, University of South Carolina, Texas Christian University, Virginia Tech and West Virginia University.

Brad Wurthman, Virginia Tech’s senior associate athletics director for external operations, said: “We are thrilled with the partnership we have with the entire Learfield Amplify team. It was a missing link for our operation and one that enables us to deepen the relationships with our fans, ticket holders and donors.

“Their staff have integrated as a critical part of our team and we are so excited about our shared future.”

Matt Wells, West Virginia’s executive senior associate athletics director for external affairs, added: “This team has made a very positive impact on the West Virginia University Department of Intercollegiate Athletics. The resources and expertise they have brought to our operation has helped us sell more tickets while also improving our gameday experience.”

Image: Deon A. Webster on Unsplash