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F7 Entertainment Group launches in Canada

Canada has a new music promotion company, F7 Entertainment Group.

The full-service promotion firm was founded by Sarath Samarasekera, Emmanuel Patterson, Nhaelan McMillan, Timur Inceoglu and Ryan Penner. The group has previous experience of working within the sector at other major promotion and live entertainment companies, including Live Nation and Union Events.

Upcoming events from F7 Entertainment include live performances from artists such as Death From Above 1979, Chad Van Gaalen, Sumac, Daniel Romano, Sprit of the Beehive, Pup and Touché Amoré.

In a statement to Pollstar, chief executive Samarasekra said: “At our core, we are an organic group of music lovers and professionals who have seen a gap in how music is being promoted in Canada and in particular, how emerging music markets across the country are being underserved.

“We aim to bring more holistic, enjoyable and affordable experiences to Canadians while exposing them to new exciting forms of music.”

McMillan, co-founder and president of business development, added: “With the landscape changing in live entertainment, I am elated by the opportunity to bring together and partner with an incredible team of talented people.

“F7 for me is the idea and vision of a uniquely creative and highly competitive company now coming to live.”

Image: Matheus Ferrero on Unsplash