Event marketing platform Audience Republic has announced a new partnership with Moshtix, a Ticketmaster and Live Nation Entertainment company.

Venues, promoters and festival organisers will be able to use Audience Republic’s suite of marketing tools, including pre-sale registration, wait list and competition products.

Fans will also benefit from organisers’ use of Audience Republic’s tools as they can receive points for referring friends, following and subscribing as well as unlocking rewards for top point scorers.

Organisers can also use Audience Republic’s Event CRM to view sales and customer data from platforms they already use. This offers a single place to view audience insights, analytics, segmentation, email marketing, text messaging and integrations with advertising networks.

Jared Kristensen, chief executive and founder of Audience Republic, said: “We offer a way for event organisers to actually use their data, so they can sell more tickets.

“This is critical in a world where organisers are increasingly less able to rely on social media and paid advertising to drive ticket sales.”

Kevin Cooper, general manager for product and growth at Moshtix, said: “This super exciting integration between Moshtix’s existing industry-leading marketing enablement, with Audience Republic’s impressive viral audience building and customer insight will deliver an enhanced and more streamlined offering for our event partners.

“As we return to live events all over the country, the business of selling tickets has never been more exciting and demanding. It’s a priority for Moshtix to offer the best suite of tools possible, and this partnership with Audience Republic will deliver greater success all-round.”

Organisers are able to link their Moshtix account with Audience Republic and sync all of their past and future events, along with ticket sales transactions and attendee data. Users will then be able to segment this data to engage with fans directly.

Kristensen added: “What’s been missing in the industry for a long time is an actual Event CRM. CRM platforms have been available for decades, but event organisers have specific needs and they’ve been dealing with less than ideal tools.

“Moshtix and Audience Republic share a commitment to changing this and bringing real innovation to the event organisers who desperately want it.”