Crowd Dynamics International, the observatories lead partner of a European-wide project, CrowdDNA, is calling for events and venues to participate in the research.
The project will look into crowd behaviour and how to implement efficient crowd management in urban areas, transport hubs, stadia and at large events. It is funded by the European Commission’s Horizon 2020 Research and Innovation Programme.
With the emergence of new technology when it comes to analysing human behaviour, the industry has come together to tackle any issues in crowd management through the large-scale project.
The 42-month-long scheme will bring together seven partners across three EU countries and the UK, including research and academic institutions, and small- and medium-sized enterprises (SMEs) from the crowd management sector.
The main idea behind CrowdDNA is to analyse crowds at all scales, including the study of crowd motion, which can reveal valuable information.
The project will aim to deliver new crowd simulation technologies, develop new variables to help understand the parameters of a crowd and to interpret and predict crowd behaviour.
In an opinion piece, Goc O’Callaghan, Crowd Dynamics International experience analyst and ArcTanGent festival director, wrote: “The importance of crowd safety, as recently highlighted by the catastrophic disaster that took place at Astroworld, is increasingly in the event organiser and attendees minds.
“Ensuring that audiences feel safe within an entertainment environment is key to the ongoing success of that event, through the confidence to purchase an initial ticket and then in repeat patronage.”