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ASM Global and ILMC link up to expand bursary scheme 

Venue and event management company ASM Global and the International Live Music Conference (ILMC) have announced a new partnership.

The collaboration hopes to expand the ILMC’s Alia Dann Swift Bursary Scheme, which helps to promote and encourage the next generation of young executive talent.

It will be supported by ASM Global’s corporate social responsibility platform, ASM Global Acts, which launched in October last year.

The bursary scheme was founded in 2018 and was named after the late Alia Dann Swift, a longstanding ILMC producer.

The scheme will witness 30 young executives given a place at this year’s conference in April. It will also give recipients the opportunity to meet a new mentor and network with other professionals for the live music and events industry.

Chris Bray (pictured left), executive vice-president, Europe, at ASM Global, said: “After a difficult two years for live events, it’s exciting to be looking to the future and supporting young executives as the industry recovers from the pandemic.

“At ASM Global, we are committed to investing in people and strengthening communities all over the world. Through the company’s ASM Global Acts platform, we’re able to take action and create real opportunities for the next generation of industry leaders, so we are delighted to be partnering with ILMC on the Alia Dann Swift Bursary Scheme and look forward to meeting with the chosen delegates.”

ILMC head, Greg Parmley (pictured right), added: “ASM’s shared passion for supporting and developing the next generation of business leaders allows us to supercharge the bursary scheme this year. At a crucial time for the global live music industry, developing a new and diverse range of executive talent is a vital step in both its recovery and future success.”