Bring Me The Horizon reduced its touring emissions by 38%, according to a new report from not-for-profit organisation, A Greener Festival.
The British band embarked on the first arena tour in the UK since the pandemic, in September last year.
The tour reduced emissions by using renewable fuel for trucks, introducing the consumption of plant-based meals, food waste reduction, energy efficient equipment and preventing the use of roughly 3,322 plastic bottles through water coolers and a plastic bottle ban.
All tour stakeholders were involved in the initiative and BMTH management, Raw Power Management, United Talent Agency (UTA), promoter Kilimanjaro and The O2 venue shared the cost of sustainable implementations, and subsequent tour impact audit.
The band also invested in recommended mitigation efforts, with the action championed by the Tour Production Group (TPG) and A Greener Festival, which is also a contributor to the LIVE Beyond Zero Declaration for Net Zero emissions in the live music and entertainment sector.
Matt Ash, Raw Power Management, said: “Working with an artist in BMTH and a tour production team that was fully behind the approach to sustainable touring was something that we absolutely endorsed and are keen to implement on all future touring whenever possible.”
Claire O’Neill, A Greener Festival chief executive, added: “During the pandemic, the touring music industry came together on the important topic of sustainability. We’re so happy with the results from walking the talk with the first UK Arena Tour off the mark.
“The report shows a direct link between well-being, stress, and the environmental sustainability. Culture change and the industry restructuring is essential to achieve a green future for artist touring.
“There is much still to be done, but these results are undeniable evidence that we can take huge strides to reduce emissions and protect ecosystems immediately. There’s no excuse to delay.”
As a result of the greener initiatives, 27.97 tonnes of CO2 emissions were avoided and a further 22 tonnes avoided by switching truck fuel to HVO Renewable Diesel.
Image: S. Bollmann/CC BY-SA 3.0/Edited for size
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