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Singapore’s SISTIC partners with Lion City Sailors

Singapore ticketing company SISTIC has partnered with Lion City Sailors Football Club (LCS), defending champions of the Singapore Premier League (SPL).

SISTIC will provide Lion City with its ticketing software and technology, with a focus on streaming the process for fans of the SPL club. SISTIC will also offer expanded marketing services, including season-wide fan insights to boost digital marketing efforts and fan engagement.

The collaboration will mean that Lion City will have access to SISTIC’s network of API partners to connect with local and regional fans.

Chief executive of Lion City Sailors Football Club, Chew Chun-Liang, said: “We look forward to delivering a fan-friendly ticketing experience and providing our fans with a trusted place to buy tickets and merchandise.

“We are confident this partnership will be successful for both organisations and we look forward to a successful collaboration.”

Joe Ow, CEO of SISTIC, added: “We are committed to supporting the region’s sporting scene through technology and are delighted to partner with LCS for their upcoming 2022 season with insights and technology that allows them to better serve their fans.

“The Lion City Sailors have been a positive force for the football scene, and we are looking forward to supporting their vision in taking Singapore football to the next level.”

Lion City Sailors Football Club is the first-ever privatised professional football club in Singapore and was founded in 2020. The team was formerly known as Home United and plays its games at the 6,524-capacity Bishan Stadium.

Image: Connor Coyne on Unsplash