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Surrey County Cricket Club links up with SecuTix

Surrey County Cricket Club has appointed SecuTix as its new ticketing technology partner.

The collaboration is part of Surrey’s wider digital transformation of the club.

Surrey will utilise a suite of the ticketing technology provider’s solutions, including the S-360 ticketing platform, the TixNGo mobile ticket app and the in-built Business Intelligence system, which will help to improve data-driven decisions.

Emily Clark, head of sales and marketing at Surrey, said: “We want to provide a best-in-class supporter experience to both members and fans.

“The partnership with SecuTix means we can create a connected digital ecosystem, linking different parts of the business such as hospitality, members, juniors and cricket nets.

“Secutix provides an end-to-end solution, proven in cricket, that will help us achieve our ambitions, not just today, but also in the long term.”

David Hornby, SecuTix UK managing director, added: “Surrey are arguably one of the most insight-driven sports organisations and acquiring, mining and driving decisions and insight from information is a key strategy for them.

“We’re delighted to share our expertise in cricket and look forward to helping Surrey get closer than ever before to their fans.”

SecuTix works with a number of cricketing organisations including Somerset, Lancashire, Warwickshire, Nottinghamshire, Kent as well as The Hundred.

The Hundred recently announced it will maintain a young fan-focused approach for 2022, as the success of the inaugural championship saw over 500,000 tickets sold.

Image: Jordan Mansfield/Getty Images for Surrey CCC