Surrey County Cricket Club has appointed SecuTix as its new ticketing technology partner.
The collaboration is part of Surrey’s wider digital transformation of the club.
Surrey will utilise a suite of the ticketing technology provider’s solutions, including the S-360 ticketing platform, the TixNGo mobile ticket app and the in-built Business Intelligence system, which will help to improve data-driven decisions.
Emily Clark, head of sales and marketing at Surrey, said: “We want to provide a best-in-class supporter experience to both members and fans.
“The partnership with SecuTix means we can create a connected digital ecosystem, linking different parts of the business such as hospitality, members, juniors and cricket nets.
“Secutix provides an end-to-end solution, proven in cricket, that will help us achieve our ambitions, not just today, but also in the long term.”
David Hornby, SecuTix UK managing director, added: “Surrey are arguably one of the most insight-driven sports organisations and acquiring, mining and driving decisions and insight from information is a key strategy for them.
“We’re delighted to share our expertise in cricket and look forward to helping Surrey get closer than ever before to their fans.”
SecuTix works with a number of cricketing organisations including Somerset, Lancashire, Warwickshire, Nottinghamshire, Kent as well as The Hundred.
The Hundred recently announced it will maintain a young fan-focused approach for 2022, as the success of the inaugural championship saw over 500,000 tickets sold.
Image: Jordan Mansfield/Getty Images for Surrey CCC