Kraft Sports and Entertainment has renewed its partnership with ticketing giant Ticketmaster, with the company set to continue facilitating ticketing for all games, concerts and events held at Gillette Stadium.
Kraft Sports are the owners of National Football League (NFL) franchise New England Patriots, Major League Soccer (MLS) side New England Revolution and Gillette Stadium, where the teams play their home games.
Fans will continue to utilise Ticketmaster technology, including digital ticketing. Attendees to matches and events will be able to manage their verified tickets in a digital wallet or the app.
Patrons can also manage tickets and gameday experience through the Gillette Stadium app, which is powered by Ticketmaster’s Nexus Partners program.
Gillette Stadium is currently undergoing major improvements, with enhancements already being made to the entry process. The renovation was announced in December last year.
The stadium’s biggest refurbishment since its opening in 2002 will continue until 2023, with real estate and construction company Suffolk being appointed as the construction partner in February.
As part of the renovation, the Enel Plaza that leads up to the stadium has been reprogrammed and will eventually lead fans to enter through the new Ticketmaster Gate upon the completion of the project. This new entry will include major improvements in technology for security and ticket scanning.
Clay Luter, Ticketmaster executive vice president and co-head of sport, said: “Kraft Sports and Entertainment has long been one of the most forward-thinking partners in the industry.
“We value their partnership and look forward to working together to continually innovate and improve upon the dance experience at Gillette Stadium.”
Jim Nolan, chief operating officer of Gillette Stadium and Kraft Sports and Entertainment, added: “Ticketmaster has been a great partner to us. As Gillette Stadium strives to keep the fan experience ahead of the ever-evolving sports and entertainment industry trends, we are thrilled to extend our relationship with Ticketmaster.”